This is a usability benchmark of the checkout experience of Toys’R’Us and 49 other sites. The overall performance of Toys’R’Us is poor.
Toys’R’Us’ checkout in particular suffers from usability issues caused by mediocre User Attention & Interactions, poor Shipping & Store Pickup, and broken Payment Flow & Methods (Incl. 3rd-Party). That said, their checkout performs great within Page Design.
Rank: 37 of 50
Usability Score: 232
URL: toysrus.com
Reviewer: Edward Scott
134 Guidelines · Score: 232
All 50 sites were benchmarked across the 134 guidelines from the Cart & Checkout usability study. During our evaluation, Toys’R’Us’ checkout process adhered to 63 usability guidelines, violated 49, and scored neutral on 5 occasions, while a remaining 17 guidelines weren’t applicable.
See methodology to read up on the evaluation criteria and scoring algorithm.
To read each guideline and review your own sites, you’ll need to get full access.
In this checkout step screenshot there’s 31 highlights (pro only) outlining what Toys’R’Us’ are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
In this checkout step screenshot there’s 3 highlights (pro only) outlining what Toys’R’Us’ are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
In this checkout step screenshot there’s 9 highlights (pro only) outlining what Toys’R’Us’ are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
In this checkout step screenshot there’s 10 highlights (pro only) outlining what Toys’R’Us’ are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
Overall Toys’R’Us ranks 37 when comparing their checkout UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 6 in the Sports, Toys & Hobbies industry.
There’s also Cart & Checkout benchmark reviews of Toys’R’Us available from other years: 2012
Usability Score: 986
Pay special attention to their:
Intermediary Category Pages
Site-Wide Layout
+ 2 more pages
Usability Score: 85
Pay special attention to their:
Results Logic & Guidance
Query Types
Usability Score: 259
Pay special attention to their:
Loading Products
Scope & Logic
Usability Score: 448
Pay special attention to their:
Search
Product Descriptions & Specs
+ 11 more pages
Usability Score: 116
Pay special attention to their:
Product Page Layout
The 'Buy' Section