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Toys’R’Us’ Checkout UX
This is a usability benchmark of the checkout experience of Toys’R’Us and 49 other sites. The overall performance of Toys’R’Us is poor.
Toys’R’Us’ checkout in particular suffers from usability issues caused by mediocre User Attention & Interactions, poor Shipping & Store Pickup, and broken Payment Flow & Methods (Incl. 3rd-Party). That said, their checkout performs great within Page Design.
Rank: 37 of 50
Usability Score: 232
URL: toysrus.com
Reviewer: Edward Scott
Poor
Acceptable
Good
Overall Checkout UX Performance
134 Guidelines · Score: 232
All 50 sites were benchmarked across the 134 guidelines from the Cart & Checkout usability study. During our evaluation, Toys’R’Us’ checkout process adhered to 63 usability guidelines, violated 49, and scored neutral on 5 occasions, while a remaining 17 guidelines weren’t applicable.
See methodology to read up on the evaluation criteria and scoring algorithm.
To read each guideline and review your own sites, you’ll need to get full access.
Toys’R’Us’ Cart & Checkout Design
The checkout process of Toys’R’Us is 8 steps long and has been marked up with 113 examples of usability best (and worst) practices.
Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.
Checkout Step 2 of 8 Shipping address, Billing address
In this checkout step screenshot there’s 31 highlights (pro only) outlining what Toys’R’Us’ are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
Checkout Step 3 of 8 Address validator
In this checkout step screenshot there’s 3 highlights (pro only) outlining what Toys’R’Us’ are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
Checkout Step 5 of 8 Delivery options
In this checkout step screenshot there’s 9 highlights (pro only) outlining what Toys’R’Us’ are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
Checkout Step 7 of 8 Order review
In this checkout step screenshot there’s 10 highlights (pro only) outlining what Toys’R’Us’ are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
Industry Comparison: Sports, Toys & Hobbies
Overall Toys’R’Us ranks 37 when comparing their checkout UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 6 in the Sports, Toys & Hobbies industry.
Poor
Acceptable
Good
6 More UX Case Studies of Toys’R’Us
There’s also Cart & Checkout benchmark reviews of Toys’R’Us available from other years: 2012
Toys'R'Us' Homepage & Category #31
Usability Score: 986
Pay special attention to their:
Intermediary Category Pages
Site-Wide Layout
+ 2 more pages
Toys'R'Us' On-Site Search #33
Usability Score: 85
Pay special attention to their:
Results Logic & Guidance
Query Types
Toys'R'Us' Product Lists & Filtering #21
Usability Score: 259
Pay special attention to their:
Loading Products
Scope & Logic
Toys'R'Us' Mobile E-Commerce #17
Usability Score: 448
Pay special attention to their:
Search
Product Descriptions & Specs
+ 11 more pages
Toys'R'Us' Product Page #59
Usability Score: 116
Pay special attention to their:
Product Page Layout
The 'Buy' Section
