You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

J.Crew’s Checkout UX

This is a usability benchmark of the checkout experience of J.Crew and 99 other sites. The overall performance of J.Crew is poor.

Some of J.Crew's biggest checkout usability issues are due to poor Copywriting, poor Navigation, and broken Flow.

Rank: #88 of 100

Usability Score: 97

URL: jcrew.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 97

Data Input

15 Guidelines · Score: -15.0

“Broken” Performance
Guideline #1: Adhered High · Score: 59.9
Guideline #2: Violated Low · Score: -22.5
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Violated High · Score: -22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Issue Resolved · Score: 22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.0
Guideline #15: Adhered Low · Score: 7.5
Guideline content only available in Baymard Pro – Get Full Access

Copywriting

8 Guidelines · Score: 15.0

Guideline #16: Violated Low · Score: -29.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Violated High · Score: -37.4
Guideline #20: Neutral · Score: 0.0
Guideline #21: Violated High · Score: -29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Adhered Low · Score: 7.5
Guideline content only available in Baymard Pro – Get Full Access

Layout

15 Guidelines · Score: 104.8

Guideline #24: Violated Low · Score: -26.2
Guideline #25: Adhered Low · Score: 26.2
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Adhered High · Score: 37.4
Guideline #28: Adhered Low · Score: 18.7
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Violated Low · Score: -11.2
Guideline #32: Adhered Low · Score: 11.2
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated Low · Score: -11.2
Guideline #35: Adhered High · Score: 15.0
Guideline #36: Violated High · Score: -15.0
Guideline #37: Adhered Low · Score: 7.5
Guideline #38: Violated High · Score: -15.0
Guideline content only available in Baymard Pro – Get Full Access

Navigation

8 Guidelines · Score: 7.5

Guideline #39: Adhered High · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Violated High · Score: -44.9
Guideline #42: Violated High · Score: -37.4
Guideline #43: Violated Low · Score: -15.0
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Violated High · Score: -22.5
Guideline #46: Adhered Low · Score: 7.5
Guideline content only available in Baymard Pro – Get Full Access

Flow

7 Guidelines · Score: -11.2

“Broken” Performance
Guideline #47: Adhered High · Score: 52.4
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Violated High · Score: -29.9
Guideline #52: Violated High · Score: -29.9
Guideline #53: Issue Resolved · Score: 29.9
Guideline content only available in Baymard Pro – Get Full Access

Focus

10 Guidelines · Score: -3.7

“Broken” Performance
Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Violated High · Score: -37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Adhered Low · Score: 18.7
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Adhered High · Score: 29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.0
Guideline content only available in Baymard Pro – Get Full Access

All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, J.Crew’s checkout process adhered to 30 usability guidelines, violated 28, and scored neutral on 2 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Apparel & Accessories

Overall J.Crew ranks 88 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 21 in the Apparel & Accessories industry.

Poor
Acceptable
Good

1 More UX Case Study of J.Crew

We have also evaluated the usability of J.Crew in this other study:

Close overlay