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TigerDirect’s Checkout UX

This is a usability benchmark of the checkout experience of TigerDirect and 49 other sites. The overall performance of TigerDirect is all but broken.

TigerDirect's checkout in particular suffers from usability issues caused by poor Field Labels & Microcopy, Address Validators, and Shipping & Store Pickup. That said, their checkout performs great within User Attention & Interactions.

Rank: #47 of 50

Usability Score: 90

URL: tigerdirect.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Checkout UX Performance

134 Guidelines · Score: 90

“Broken” Performance

Shopping Cart & “Added to Cart” Behavior

10 Guidelines · Score: -15.6

“Broken” Performance
Guideline #4: Issue Resolved · Score: 12.0
Guideline #5: Issue Resolved · Score: 12.0
Guideline #6: Adhered Low · Score: 6.0
Guideline #7: Violated Low · Score: -6.0
Guideline #8: Neutral · Score: 0.0
Guideline #9: Violated High · Score: -12.0
Guideline #10: Violated High · Score: -12.0
Guideline #11: Violated Low · Score: -6.0
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated High · Score: -9.6
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Account Selection & Creation

9 Guidelines · Score: 52.6

Guideline #14: Adhered High · Score: 16.7
Guideline #15: Neutral · Score: 0.0
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Adhered High · Score: 16.7
Guideline #18: Violated Low · Score: -6.0
Guideline #19: Adhered Low · Score: 6.0
Guideline #20: Adhered High · Score: 12.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Adhered High · Score: 7.2
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Customer & Address Information

12 Guidelines · Score: 7.2

“Broken” Performance
Guideline #23: Violated Low · Score: -8.4
Guideline #24: Adhered Low · Score: 9.6
Guideline #25: Adhered High · Score: 16.7
Guideline #26: Issue Resolved · Score: 16.7
Guideline #27: Issue Resolved · Score: 16.7
Guideline #28: Violated High · Score: -12.0
Guideline #29: Violated High · Score: -12.0
Guideline #30: Violated Low · Score: -6.0
Guideline #31: Violated High · Score: -7.2
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Violated High · Score: -7.2
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Gifting Flow & Features

5 Guidelines · Score: -12.0

Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Violated High · Score: -12.0
Guideline #37: Not Applicable · Score: 0.0
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Not Applicable · Score: 0.0
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Shipping & Store Pickup

11 Guidelines · Score: 14.4

Guideline #40: Adhered High · Score: 16.7
Guideline #41: Adhered Low · Score: 7.2
Guideline #42: Adhered High · Score: 12.0
Guideline #43: Violated High · Score: -12.0
Guideline #44: Violated High · Score: -9.6
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Not Applicable · Score: 0.0
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Payment Flow & Methods (Incl. 3rd-Party)

8 Guidelines · Score: -23.9

“Broken” Performance
Guideline #51: Not Applicable · Score: 0.0
Guideline #52: Violated High · Score: -14.4
Guideline #53: Not Applicable · Score: 0.0
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Violated High · Score: -9.6
Guideline #58: Not Applicable · Score: 0.0
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Credit Card Form

10 Guidelines · Score: -40.7

“Broken” Performance
Guideline #59: Violated High · Score: -16.7
Guideline #60: Violated High · Score: -16.7
Guideline #61: Adhered Low · Score: 8.4
Guideline #62: Violated High · Score: -12.0
Guideline #63: Violated High · Score: -12.0
Guideline #64: Neutral · Score: 0.0
Guideline #65: Adhered Low · Score: 6.0
Guideline #66: Adhered Low · Score: 4.8
Guideline #67: Violated High · Score: -7.2
Guideline #68: Adhered High · Score: 4.8
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Order Review

5 Guidelines · Score: 12.0

Guideline #69: Violated High · Score: -16.7
Guideline #70: Adhered Low · Score: 7.2
Guideline #71: Adhered Low · Score: 6.0
Guideline #72: Adhered Low · Score: 6.0
Guideline #73: Adhered High · Score: 9.6
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Order Confirmation & E-Mail

4 Guidelines · Score: -23.9

“Broken” Performance
Guideline #74: Violated High · Score: -12.0
Guideline #75: Violated Low · Score: -4.8
Guideline #76: Violated High · Score: -7.2
Guideline #77: Neutral · Score: 0.0
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Page Design

6 Guidelines · Score: 7.2

“Broken” Performance
Guideline #78: Adhered High · Score: 12.0
Guideline #79: Violated High · Score: -12.0
Guideline #80: Not Applicable · Score: 0.0
Guideline #81: Violated High · Score: -7.2
Guideline #82: Adhered High · Score: 7.2
Guideline #83: Adhered High · Score: 7.2
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User Attention & Interactions

6 Guidelines · Score: 67.0

“State of the Art” Performance
Guideline #84: Issue Resolved · Score: 16.7
Guideline #85: Adhered High · Score: 12.0
Guideline #86: Adhered High · Score: 12.0
Guideline #87: Adhered High · Score: 12.0
Guideline #88: Issue Resolved · Score: 14.4
Guideline #89: Not Applicable · Score: 0.0
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Cross-Sells

4 Guidelines · Score: 40.7

Guideline #90: Issue Resolved · Score: 16.7
Guideline #91: Issue Resolved · Score: 12.0
Guideline #92: Issue Resolved · Score: 12.0
Guideline #93: Not Applicable · Score: 0.0
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Form Design & Features

8 Guidelines · Score: 3.6

“Broken” Performance
Guideline #94: Violated Low · Score: -8.4
Guideline #95: Adhered High · Score: 16.7
Guideline #96: Violated High · Score: -16.7
Guideline #97: Violated High · Score: -12.0
Guideline #98: Adhered High · Score: 14.4
Guideline #99: Adhered High · Score: 12.0
Guideline #100: Violated High · Score: -7.2
Guideline #101: Adhered High · Score: 4.8
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Validation Errors & Data Persistence

6 Guidelines · Score: 62.2

Guideline #102: Adhered High · Score: 19.1
Guideline #103: Adhered High · Score: 19.1
Guideline #104: Adhered Low · Score: 8.4
Guideline #105: Adhered Low · Score: 8.4
Guideline #106: Neutral · Score: 0.0
Guideline #107: Adhered Low · Score: 7.2
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Address Validators

4 Guidelines · Score: 0.0

Guideline #108: Not Applicable · Score: 0.0
Guideline #109: Not Applicable · Score: 0.0
Guideline #110: Not Applicable · Score: 0.0
Guideline #111: Not Applicable · Score: 0.0
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Field Labels & Microcopy

7 Guidelines · Score: 21.5

Guideline #112: Violated Low · Score: -9.6
Guideline #113: Adhered High · Score: 16.7
Guideline #114: Adhered High · Score: 12.0
Guideline #115: Violated High · Score: -9.6
Guideline #116: Adhered High · Score: 12.0
Guideline #117: Not Applicable · Score: 0.0
Guideline #118: Neutral · Score: 0.0
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Field Design & Features

8 Guidelines · Score: -21.5

“Broken” Performance
Guideline #119: Violated High · Score: -16.7
Guideline #120: Violated High · Score: -12.0
Guideline #121: Adhered High · Score: 12.0
Guideline #122: Violated High · Score: -12.0
Guideline #123: Violated High · Score: -7.2
Guideline #124: Not Applicable · Score: 0.0
Guideline #125: Adhered High · Score: 7.2
Guideline #126: Issue Resolved · Score: 7.2
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Default Values & Autocompletion

8 Guidelines · Score: -44.3

“Broken” Performance
Guideline #127: Violated High · Score: -16.7
Guideline #128: Violated High · Score: -14.4
Guideline #129: Violated High · Score: -14.4
Guideline #130: Adhered High · Score: 12.0
Guideline #131: Not Applicable · Score: 0.0
Guideline #132: Violated Low · Score: -3.6
Guideline #133: Not Applicable · Score: 0.0
Guideline #134: Violated High · Score: -7.2
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All 50 sites were benchmarked across the 134 guidelines from the E-Commerce Checkout usability study. During our evaluation, TigerDirect’s checkout process adhered to 50 usability guidelines, violated 44, and scored neutral on 6 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall TigerDirect ranks 47 when comparing their checkout UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 10 in the Electronics & Office industry.

Poor
Acceptable
Good

2. Staples

6. Newegg

7. Apple

9. HP

“Broken” Performance

10. TigerDirect

“Broken” Performance

11. Dell

“Broken” Performance
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