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PC Mall’s Checkout UX

This is a usability benchmark of the checkout experience of PC Mall and 99 other sites. The overall performance of PC Mall is all but broken.

PC Mall's checkout in particular suffers from usability issues caused by broken Navigation, Focus, and Layout. That said, their checkout performs well within Copywriting.

Rank: #93 of 100

Usability Score: 8

URL: pcmall.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 8

“Broken” Performance

Data Input

15 Guidelines · Score: -162.6

“Broken” Performance
Guideline #1: Violated High · Score: -62.0
Guideline #2: Violated High · Score: -46.5
Guideline #3: Violated High · Score: -46.5
Guideline #4: Adhered High · Score: 46.5
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Violated High · Score: -31.0
Guideline #7: Violated High · Score: -15.5
Guideline #8: Issue Resolved · Score: 23.2
Guideline #9: Violated High · Score: -23.2
Guideline #10: Violated High · Score: -23.2
Guideline #11: Violated High · Score: -15.5
Guideline #12: Adhered High · Score: 15.5
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered Low · Score: 7.7
Guideline #15: Adhered Low · Score: 7.7
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Copywriting

8 Guidelines · Score: 112.3

Guideline #16: Adhered Low · Score: 31.0
Guideline #17: Adhered High · Score: 46.5
Guideline #18: Issue Resolved · Score: 46.5
Guideline #19: Adhered High · Score: 38.7
Guideline #20: Violated Low · Score: -19.4
Guideline #21: Violated High · Score: -31.0
Guideline #22: Adhered High · Score: 15.5
Guideline #23: Violated High · Score: -15.5
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Layout

15 Guidelines · Score: -42.6

“Broken” Performance
Guideline #24: Adhered High · Score: 54.2
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Adhered High · Score: 54.2
Guideline #27: Violated High · Score: -38.7
Guideline #28: Violated High · Score: -38.7
Guideline #29: Issue Resolved · Score: 38.7
Guideline #30: Violated High · Score: -46.5
Guideline #31: Neutral · Score: 0.0
Guideline #32: Violated Low · Score: -11.6
Guideline #33: Violated High · Score: -23.2
Guideline #34: Violated High · Score: -23.2
Guideline #35: Adhered High · Score: 15.5
Guideline #36: Violated High · Score: -15.5
Guideline #37: Neutral · Score: 0.0
Guideline #38: Violated Low · Score: -7.7
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Navigation

8 Guidelines · Score: -15.5

“Broken” Performance
Guideline #39: Adhered High · Score: 46.5
Guideline #40: Violated High · Score: -46.5
Guideline #41: Issue Resolved · Score: 46.5
Guideline #42: Adhered High · Score: 38.7
Guideline #43: Violated High · Score: -31.0
Guideline #44: Violated High · Score: -31.0
Guideline #45: Violated High · Score: -23.2
Guideline #46: Violated High · Score: -15.5
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Flow

7 Guidelines · Score: 108.4

Guideline #47: Adhered High · Score: 54.2
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated Low · Score: -27.1
Guideline #50: Adhered Low · Score: 19.4
Guideline #51: Neutral · Score: 0.0
Guideline #52: Adhered High · Score: 31.0
Guideline #53: Issue Resolved · Score: 31.0
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Focus

10 Guidelines · Score: 7.7

“Broken” Performance
Guideline #54: Violated High · Score: -62.0
Guideline #55: Violated High · Score: -62.0
Guideline #56: Adhered High · Score: 38.7
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Issue Resolved · Score: 38.7
Guideline #59: Adhered Low · Score: 19.4
Guideline #60: Adhered Low · Score: 19.4
Guideline #61: Issue Resolved · Score: 31.0
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.5
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, PC Mall’s checkout process adhered to 26 usability guidelines, violated 28, and scored neutral on 4 occasions, while a remaining 5 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall PC Mall ranks 93 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 13 in the Electronics industry.

Poor
Acceptable
Good

3. Apple

4. J&R

6. HP

7. Dell

8. Zones

9. CDW

10. Sony

11. Best Buy

13. PC Mall

“Broken” Performance

14. Newegg

“Broken” Performance
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