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Scholastic’s Checkout UX

This is a usability benchmark of the checkout experience of Scholastic and 99 other sites. The overall performance of Scholastic is poor.

Scholastic's checkout is particularly thwarted by usability issues related to broken Focus and Data Input.

Rank: #85 of 100

Usability Score: 156

URL: shop.scholastic.com

Reviewer: Jamie Appleseed

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 156

Data Input

15 Guidelines · Score: -121.8

“Broken” Performance
Guideline #1: Violated High · Score: -60.9
Guideline #2: Violated Low · Score: -22.8
Guideline #3: Violated Low · Score: -22.8
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Violated High · Score: -30.5
Guideline #6: Violated High · Score: -30.5
Guideline #7: Violated High · Score: -15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Violated High · Score: -22.8
Guideline #10: Violated High · Score: -22.8
Guideline #11: Violated Low · Score: -7.6
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.2
Guideline #15: Adhered High · Score: 15.2
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Copywriting

8 Guidelines · Score: 64.7

Guideline #16: Violated High · Score: -60.9
Guideline #17: Adhered Low · Score: 22.8
Guideline #18: Issue Resolved · Score: 45.7
Guideline #19: Adhered High · Score: 38.1
Guideline #20: Violated Low · Score: -19.0
Guideline #21: Adhered High · Score: 30.5
Guideline #22: Neutral · Score: 0.0
Guideline #23: Adhered Low · Score: 7.6
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Layout

15 Guidelines · Score: 125.6

Guideline #24: Violated Low · Score: -26.6
Guideline #25: Adhered High · Score: 53.3
Guideline #26: Violated Low · Score: -26.6
Guideline #27: Adhered Low · Score: 19.0
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 38.1
Guideline #30: Violated High · Score: -45.7
Guideline #31: Adhered High · Score: 22.8
Guideline #32: Adhered High · Score: 22.8
Guideline #33: Adhered High · Score: 22.8
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Adhered Low · Score: 7.6
Guideline #36: Adhered High · Score: 15.2
Guideline #37: Adhered High · Score: 15.2
Guideline #38: Adhered Low · Score: 7.6
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Navigation

8 Guidelines · Score: 76.1

Guideline #39: Issue Resolved · Score: 45.7
Guideline #40: Adhered Low · Score: 22.8
Guideline #41: Issue Resolved · Score: 45.7
Guideline #42: Violated High · Score: -38.1
Guideline #43: Adhered Low · Score: 15.2
Guideline #44: Neutral · Score: 0.0
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Violated High · Score: -15.2
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Flow

7 Guidelines · Score: 30.5

Guideline #47: Adhered High · Score: 53.3
Guideline #48: Adhered Low · Score: 26.6
Guideline #49: Violated Low · Score: -26.6
Guideline #50: Violated High · Score: -38.1
Guideline #51: Violated Low · Score: -15.2
Guideline #52: Neutral · Score: 0.0
Guideline #53: Issue Resolved · Score: 30.5
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Focus

10 Guidelines · Score: -19.0

“Broken” Performance
Guideline #54: Adhered High · Score: 60.9
Guideline #55: Violated High · Score: -60.9
Guideline #56: Violated High · Score: -38.1
Guideline #57: Violated High · Score: -38.1
Guideline #58: Violated Low · Score: -19.0
Guideline #59: Issue Resolved · Score: 38.1
Guideline #60: Issue Resolved · Score: 38.1
Guideline #61: Adhered Low · Score: 15.2
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Scholastic’s checkout process adhered to 31 usability guidelines, violated 24, and scored neutral on 4 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Entertainment

Overall Scholastic ranks 85 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 3 in the Entertainment industry.

Poor
Acceptable
Good

3. Scholastic

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