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Foot Locker’s Checkout UX

This is a usability benchmark of the checkout experience of Foot Locker and 99 other sites. The overall performance of Foot Locker is mediocre.

Some of Foot Locker's biggest checkout usability issues are due to poor Copywriting, broken Focus, and broken Data Input. That said, their checkout performs great within Navigation.

Rank: #67 of 100

Usability Score: 329

URL: footlocker.com

Reviewer: Baymard Institute

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 329

Data Input

15 Guidelines · Score: -74.9

“Broken” Performance
Guideline #1: Adhered High · Score: 59.9
Guideline #2: Violated High · Score: -44.9
Guideline #3: Violated High · Score: -44.9
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Violated High · Score: -22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered Low · Score: 7.5
Guideline #15: Neutral · Score: 0.0
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Copywriting

8 Guidelines · Score: 0.0

Guideline #16: Violated High · Score: -59.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Adhered Low · Score: 18.7
Guideline #20: Violated Low · Score: -18.7
Guideline #21: Violated High · Score: -29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Violated High · Score: -15.0
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Layout

15 Guidelines · Score: 112.3

Guideline #24: Adhered High · Score: 52.4
Guideline #25: Adhered Low · Score: 26.2
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Adhered Low · Score: 18.7
Guideline #28: Violated Low · Score: -18.7
Guideline #29: Adhered Low · Score: 18.7
Guideline #30: Violated High · Score: -44.9
Guideline #31: Adhered Low · Score: 11.2
Guideline #32: Violated Low · Score: -11.2
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated High · Score: -22.5
Guideline #35: Adhered High · Score: 15.0
Guideline #36: Violated High · Score: -15.0
Guideline #37: Adhered Low · Score: 7.5
Guideline #38: Neutral · Score: 0.0
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Navigation

8 Guidelines · Score: 194.7

“State of the Art” Performance
Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Adhered High · Score: 44.9
Guideline #42: Adhered High · Score: 37.4
Guideline #43: Adhered High · Score: 29.9
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Violated High · Score: -22.5
Guideline #46: Violated High · Score: -15.0
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Flow

7 Guidelines · Score: 142.2

“State of the Art” Performance
Guideline #47: Adhered High · Score: 52.4
Guideline #48: Violated Low · Score: -26.2
Guideline #49: Adhered High · Score: 52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Neutral · Score: 0.0
Guideline #52: Adhered Low · Score: 15.0
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: -44.9

“Broken” Performance
Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Violated High · Score: -37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Issue Resolved · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Violated High · Score: -29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Foot Locker’s checkout process adhered to 32 usability guidelines, violated 25, and scored neutral on 3 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Foot Locker ranks 67 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 19 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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