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Nutrisystem’s Checkout UX

This is a usability benchmark of the checkout experience of Nutrisystem and 99 other sites. The overall performance of Nutrisystem is acceptable.

Notably, Nutrisystem's checkout performance is hampered by mediocre Data Input and broken Focus, although this is helped somewhat by state of the art Layout and decent Flow.

Rank: #56 of 100

Usability Score: 429

URL: nutrisystem.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 429

Data Input

15 Guidelines · Score: 70.9

Guideline #1: Adhered High · Score: 63.0
Guideline #2: Adhered High · Score: 47.3
Guideline #3: Adhered Low · Score: 23.6
Guideline #4: Violated High · Score: -47.3
Guideline #5: Neutral · Score: 0.0
Guideline #6: Violated High · Score: -31.5
Guideline #7: Violated High · Score: -15.8
Guideline #8: Issue Resolved · Score: 23.6
Guideline #9: Violated High · Score: -23.6
Guideline #10: Issue Resolved · Score: 23.6
Guideline #11: Violated High · Score: -15.8
Guideline #12: Adhered High · Score: 15.8
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.8
Guideline #15: Violated Low · Score: -7.9
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Copywriting

8 Guidelines · Score: 47.3

Guideline #16: Violated High · Score: -63.0
Guideline #17: Adhered High · Score: 47.3
Guideline #18: Adhered Low · Score: 23.6
Guideline #19: Issue Resolved · Score: 39.4
Guideline #20: Not Applicable · Score: 0.0
Guideline #21: Adhered Low · Score: 15.8
Guideline #22: Not Applicable · Score: 0.0
Guideline #23: Violated High · Score: -15.8
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Layout

15 Guidelines · Score: 232.5

“State of the Art” Performance
Guideline #24: Adhered High · Score: 55.2
Guideline #25: Adhered High · Score: 55.2
Guideline #26: Neutral · Score: 0.0
Guideline #27: Adhered High · Score: 39.4
Guideline #28: Adhered Low · Score: 19.7
Guideline #29: Issue Resolved · Score: 39.4
Guideline #30: Violated High · Score: -47.3
Guideline #31: Not Applicable · Score: 0.0
Guideline #32: Adhered High · Score: 23.6
Guideline #33: Adhered High · Score: 23.6
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Adhered Low · Score: 7.9
Guideline #36: Adhered High · Score: 15.8
Guideline #37: Adhered Low · Score: 7.9
Guideline #38: Violated Low · Score: -7.9
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Navigation

8 Guidelines · Score: 31.5

Guideline #39: Issue Resolved · Score: 47.3
Guideline #40: Violated High · Score: -47.3
Guideline #41: Issue Resolved · Score: 47.3
Guideline #42: Not Applicable · Score: 0.0
Guideline #43: Violated High · Score: -31.5
Guideline #44: Adhered High · Score: 31.5
Guideline #45: Violated High · Score: -23.6
Guideline #46: Adhered Low · Score: 7.9
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Flow

7 Guidelines · Score: 86.7

Guideline #47: Adhered High · Score: 55.2
Guideline #48: Neutral · Score: 0.0
Guideline #49: Issue Resolved · Score: 55.2
Guideline #50: Violated High · Score: -39.4
Guideline #51: Adhered Low · Score: 15.8
Guideline #52: Violated High · Score: -31.5
Guideline #53: Issue Resolved · Score: 31.5
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Focus

10 Guidelines · Score: -39.4

“Broken” Performance
Guideline #54: Violated High · Score: -63.0
Guideline #55: Violated High · Score: -63.0
Guideline #56: Neutral · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 39.4
Guideline #59: Issue Resolved · Score: 39.4
Guideline #60: Issue Resolved · Score: 39.4
Guideline #61: Violated Low · Score: -15.8
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.8
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Nutrisystem’s checkout process adhered to 32 usability guidelines, violated 19, and scored neutral on 4 occasions, while a remaining 8 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Food & Drug

Overall Nutrisystem ranks 56 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 3 in the Food & Drug industry.

Poor
Acceptable
Good

3. Nutrisystem

5. CVS

6. Peapod

7. Safeway

“Broken” Performance
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