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Zones' Checkout UX

This is a usability benchmark of the checkout experience of Zones and 99 other sites. The overall performance of Zones is mediocre.

Some of Zones' biggest checkout usability issues are due to poor Focus, broken Copywriting, and broken Layout. That said, their checkout performs well within Navigation.

Rank: #66 of 100

Usability Score: 333

URL: zones.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 333

Data Input

15 Guidelines · Score: 96.8

Guideline #1: Adhered High · Score: 62.0
Guideline #2: Adhered Low · Score: 23.2
Guideline #3: Violated Low · Score: -23.2
Guideline #4: Adhered Low · Score: 23.2
Guideline #5: Violated High · Score: -31.0
Guideline #6: Violated High · Score: -31.0
Guideline #7: Violated High · Score: -15.5
Guideline #8: Issue Resolved · Score: 23.2
Guideline #9: Adhered Low · Score: 11.6
Guideline #10: Issue Resolved · Score: 23.2
Guideline #11: Neutral · Score: 0.0
Guideline #12: Adhered High · Score: 15.5
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.5
Guideline #15: Neutral · Score: 0.0
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Copywriting

8 Guidelines · Score: -19.4

“Broken” Performance
Guideline #16: Violated Low · Score: -31.0
Guideline #17: Neutral · Score: 0.0
Guideline #18: Issue Resolved · Score: 46.5
Guideline #19: Violated High · Score: -38.7
Guideline #20: Violated Low · Score: -19.4
Guideline #21: Adhered High · Score: 31.0
Guideline #22: Violated High · Score: -15.5
Guideline #23: Adhered Low · Score: 7.7
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Layout

15 Guidelines · Score: 0.0

“Broken” Performance
Guideline #24: Violated Low · Score: -27.1
Guideline #25: Violated High · Score: -54.2
Guideline #26: Adhered High · Score: 54.2
Guideline #27: Violated High · Score: -38.7
Guideline #28: Violated High · Score: -38.7
Guideline #29: Issue Resolved · Score: 38.7
Guideline #30: Adhered Low · Score: 23.2
Guideline #31: Adhered Low · Score: 11.6
Guideline #32: Adhered Low · Score: 11.6
Guideline #33: Adhered Low · Score: 11.6
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Adhered Low · Score: 7.7
Guideline #36: Violated High · Score: -15.5
Guideline #37: Adhered Low · Score: 7.7
Guideline #38: Adhered Low · Score: 7.7
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Navigation

8 Guidelines · Score: 100.7

Guideline #39: Issue Resolved · Score: 46.5
Guideline #40: Violated High · Score: -46.5
Guideline #41: Issue Resolved · Score: 46.5
Guideline #42: Not Applicable · Score: 0.0
Guideline #43: Adhered Low · Score: 15.5
Guideline #44: Adhered High · Score: 31.0
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Adhered Low · Score: 7.7
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Flow

7 Guidelines · Score: 100.7

Guideline #47: Adhered High · Score: 54.2
Guideline #48: Neutral · Score: 0.0
Guideline #49: Issue Resolved · Score: 54.2
Guideline #50: Violated High · Score: -38.7
Guideline #51: Adhered High · Score: 31.0
Guideline #52: Violated High · Score: -31.0
Guideline #53: Adhered High · Score: 31.0
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Focus

10 Guidelines · Score: 54.2

Guideline #54: Adhered High · Score: 62.0
Guideline #55: Violated High · Score: -62.0
Guideline #56: Violated High · Score: -38.7
Guideline #57: Violated High · Score: -38.7
Guideline #58: Adhered High · Score: 38.7
Guideline #59: Issue Resolved · Score: 38.7
Guideline #60: Issue Resolved · Score: 38.7
Guideline #61: Issue Resolved · Score: 31.0
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.5
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Zones' checkout process adhered to 34 usability guidelines, violated 20, and scored neutral on 4 occasions, while a remaining 5 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Zones ranks 66 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 8 in the Electronics industry.

Poor
Acceptable
Good

3. Apple

4. J&R

6. HP

7. Dell

8. Zones

9. CDW

10. Sony

11. Best Buy

13. PC Mall

“Broken” Performance

14. Newegg

“Broken” Performance
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