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YOOX’s Checkout UX

This is a usability benchmark of the checkout experience of YOOX and 99 other sites. The overall performance of YOOX is decent.

For instance, YOOX's checkout has state of the art Navigation and good Focus yet suffers from mediocre Copywriting.

Rank: #23 of 100

Usability Score: 678

URL: yoox.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 678

Data Input

15 Guidelines · Score: 121.8

Guideline #1: Adhered High · Score: 60.9
Guideline #2: Issue Resolved · Score: 45.7
Guideline #3: Violated Low · Score: -22.8
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Violated High · Score: -30.5
Guideline #6: Violated High · Score: -30.5
Guideline #7: Adhered High · Score: 15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Violated High · Score: -22.8
Guideline #10: Issue Resolved · Score: 22.8
Guideline #11: Violated High · Score: -15.2
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.2
Guideline #15: Neutral · Score: 0.0
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Copywriting

8 Guidelines · Score: 26.6

Guideline #16: Neutral · Score: 0.0
Guideline #17: Adhered High · Score: 45.7
Guideline #18: Issue Resolved · Score: 45.7
Guideline #19: Violated High · Score: -38.1
Guideline #20: Violated Low · Score: -19.0
Guideline #21: Violated High · Score: -30.5
Guideline #22: Adhered High · Score: 15.2
Guideline #23: Adhered Low · Score: 7.6
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Layout

15 Guidelines · Score: 121.8

Guideline #24: Adhered High · Score: 53.3
Guideline #25: Adhered Low · Score: 26.6
Guideline #26: Violated Low · Score: -26.6
Guideline #27: Adhered High · Score: 38.1
Guideline #28: Violated Low · Score: -19.0
Guideline #29: Adhered Low · Score: 19.0
Guideline #30: Violated High · Score: -45.7
Guideline #31: Adhered Low · Score: 11.4
Guideline #32: Adhered High · Score: 22.8
Guideline #33: Adhered High · Score: 22.8
Guideline #34: Violated Low · Score: -11.4
Guideline #35: Adhered Low · Score: 7.6
Guideline #36: Adhered High · Score: 15.2
Guideline #37: Adhered Low · Score: 7.6
Guideline #38: Neutral · Score: 0.0
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Navigation

8 Guidelines · Score: 140.9

“State of the Art” Performance
Guideline #39: Issue Resolved · Score: 45.7
Guideline #40: Adhered High · Score: 45.7
Guideline #41: Violated High · Score: -45.7
Guideline #42: Adhered Low · Score: 19.0
Guideline #43: Adhered Low · Score: 15.2
Guideline #44: Adhered High · Score: 30.5
Guideline #45: Adhered High · Score: 22.8
Guideline #46: Adhered Low · Score: 7.6
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Flow

7 Guidelines · Score: 110.4

Guideline #47: Adhered High · Score: 53.3
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Violated High · Score: -53.3
Guideline #50: Adhered Low · Score: 19.0
Guideline #51: Adhered High · Score: 30.5
Guideline #52: Adhered High · Score: 30.5
Guideline #53: Issue Resolved · Score: 30.5
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Focus

10 Guidelines · Score: 156.1

Guideline #54: Adhered High · Score: 60.9
Guideline #55: Adhered High · Score: 60.9
Guideline #56: Violated Low · Score: -19.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -38.1
Guideline #59: Issue Resolved · Score: 38.1
Guideline #60: Issue Resolved · Score: 38.1
Guideline #61: Adhered High · Score: 30.5
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, YOOX’s checkout process adhered to 39 usability guidelines, violated 17, and scored neutral on 3 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall YOOX ranks 23 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 7 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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