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Ralph Lauren’s Checkout UX

This is a usability benchmark of the checkout experience of Ralph Lauren and 99 other sites. The overall performance of Ralph Lauren is acceptable.

For instance, Ralph Lauren's checkout has good Layout and Navigation yet suffers from poor Focus and broken Data Input.

Rank: #45 of 100

Usability Score: 512

URL: ralphlauren.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 512

Data Input

15 Guidelines · Score: -22.1

“Broken” Performance
Guideline #1: Adhered High · Score: 58.9
Guideline #2: Issue Resolved · Score: 44.2
Guideline #3: Violated High · Score: -44.2
Guideline #4: Violated High · Score: -44.2
Guideline #5: Violated High · Score: -29.5
Guideline #6: Violated High · Score: -29.5
Guideline #7: Violated High · Score: -14.7
Guideline #8: Issue Resolved · Score: 22.1
Guideline #9: Violated High · Score: -22.1
Guideline #10: Issue Resolved · Score: 22.1
Guideline #11: Neutral · Score: 0.0
Guideline #12: Adhered High · Score: 14.7
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 14.7
Guideline #15: Violated High · Score: -14.7
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Copywriting

8 Guidelines · Score: 44.2

Guideline #16: Violated High · Score: -58.9
Guideline #17: Adhered High · Score: 44.2
Guideline #18: Issue Resolved · Score: 44.2
Guideline #19: Violated Low · Score: -18.4
Guideline #20: Violated Low · Score: -18.4
Guideline #21: Adhered High · Score: 29.5
Guideline #22: Adhered High · Score: 14.7
Guideline #23: Adhered Low · Score: 7.4
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Layout

15 Guidelines · Score: 224.6

Guideline #24: Adhered High · Score: 51.5
Guideline #25: Adhered High · Score: 51.5
Guideline #26: Adhered High · Score: 51.5
Guideline #27: Adhered High · Score: 36.8
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 36.8
Guideline #30: Violated High · Score: -44.2
Guideline #31: Adhered Low · Score: 11.0
Guideline #32: Neutral · Score: 0.0
Guideline #33: Adhered High · Score: 22.1
Guideline #34: Violated High · Score: -22.1
Guideline #35: Adhered Low · Score: 7.4
Guideline #36: Violated Low · Score: -7.4
Guideline #37: Adhered High · Score: 14.7
Guideline #38: Adhered High · Score: 14.7
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Navigation

8 Guidelines · Score: 110.5

Guideline #39: Issue Resolved · Score: 44.2
Guideline #40: Adhered High · Score: 44.2
Guideline #41: Violated High · Score: -44.2
Guideline #42: Adhered High · Score: 36.8
Guideline #43: Adhered Low · Score: 14.7
Guideline #44: Adhered High · Score: 29.5
Guideline #45: Violated High · Score: -22.1
Guideline #46: Adhered Low · Score: 7.4
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Flow

7 Guidelines · Score: 103.1

Guideline #47: Adhered High · Score: 51.5
Guideline #48: Adhered Low · Score: 25.8
Guideline #49: Violated High · Score: -51.5
Guideline #50: Adhered Low · Score: 18.4
Guideline #51: Neutral · Score: 0.0
Guideline #52: Adhered High · Score: 29.5
Guideline #53: Issue Resolved · Score: 29.5
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Focus

10 Guidelines · Score: 51.5

Guideline #54: Adhered High · Score: 58.9
Guideline #55: Violated High · Score: -58.9
Guideline #56: Adhered High · Score: 36.8
Guideline #57: Violated High · Score: -36.8
Guideline #58: Violated High · Score: -36.8
Guideline #59: Adhered High · Score: 36.8
Guideline #60: Issue Resolved · Score: 36.8
Guideline #61: Adhered High · Score: 29.5
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -14.7
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Ralph Lauren’s checkout process adhered to 37 usability guidelines, violated 20, and scored neutral on 4 occasions, while a remaining 2 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Ralph Lauren ranks 45 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 14 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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