You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

Walgreens' Checkout UX

This is a usability benchmark of the checkout experience of Walgreens and 99 other sites. The overall performance of Walgreens is acceptable.

Notably, Walgreens' checkout performance is hampered by broken Copywriting and Data Input, although this is helped somewhat by state of the art Focus and good Flow.

Rank: #47 of 100

Usability Score: 483

URL: walgreens.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 483

Data Input

15 Guidelines · Score: -15.0

“Broken” Performance
Guideline #1: Violated High · Score: -59.9
Guideline #2: Issue Resolved · Score: 44.9
Guideline #3: Violated High · Score: -44.9
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Neutral · Score: 0.0
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Issue Resolved · Score: 22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.0
Guideline #15: Adhered Low · Score: 7.5
Guideline content only available in Baymard Pro – Get Full Access

Copywriting

8 Guidelines · Score: -56.1

“Broken” Performance
Guideline #16: Violated High · Score: -59.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Violated High · Score: -37.4
Guideline #20: Violated Low · Score: -18.7
Guideline #21: Violated High · Score: -29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Violated High · Score: -15.0
Guideline content only available in Baymard Pro – Get Full Access

Layout

15 Guidelines · Score: 97.3

Guideline #24: Violated Low · Score: -26.2
Guideline #25: Violated High · Score: -52.4
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Adhered High · Score: 37.4
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Adhered Low · Score: 11.2
Guideline #32: Adhered High · Score: 22.5
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated High · Score: -22.5
Guideline #35: Adhered High · Score: 15.0
Guideline #36: Adhered High · Score: 15.0
Guideline #37: Adhered High · Score: 15.0
Guideline #38: Adhered High · Score: 15.0
Guideline content only available in Baymard Pro – Get Full Access

Navigation

8 Guidelines · Score: 104.8

Guideline #39: Adhered High · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Issue Resolved · Score: 44.9
Guideline #42: Violated High · Score: -37.4
Guideline #43: Adhered Low · Score: 15.0
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Violated High · Score: -22.5
Guideline #46: Violated High · Score: -15.0
Guideline content only available in Baymard Pro – Get Full Access

Flow

7 Guidelines · Score: 123.5

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Neutral · Score: 0.0
Guideline #49: Issue Resolved · Score: 52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Neutral · Score: 0.0
Guideline #52: Violated High · Score: -29.9
Guideline #53: Issue Resolved · Score: 29.9
Guideline content only available in Baymard Pro – Get Full Access

Focus

10 Guidelines · Score: 228.3

“State of the Art” Performance
Guideline #54: Adhered High · Score: 59.9
Guideline #55: Adhered High · Score: 59.9
Guideline #56: Adhered High · Score: 37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated Low · Score: -18.7
Guideline #59: Issue Resolved · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Adhered High · Score: 29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.0
Guideline content only available in Baymard Pro – Get Full Access

All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Walgreens' checkout process adhered to 35 usability guidelines, violated 21, and scored neutral on 4 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Food & Drug

Overall Walgreens ranks 47 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and is the best performing site in the Food & Drug industry.

Poor
Acceptable
Good

1. Walgreens

5. CVS

6. Peapod

7. Safeway

“Broken” Performance
Close overlay