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CDW’s Checkout UX

This is a usability benchmark of the checkout experience of CDW and 99 other sites. The overall performance of CDW is poor.

CDW's checkout in particular suffers from usability issues caused by poor Layout, broken Copywriting, and broken Data Input. That said, their checkout performs great within Navigation.

Rank: #77 of 100

Usability Score: 248

URL: cdw.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 248

Data Input

15 Guidelines · Score: -31.0

“Broken” Performance
Guideline #1: Adhered High · Score: 62.0
Guideline #2: Adhered High · Score: 46.5
Guideline #3: Violated High · Score: -46.5
Guideline #4: Adhered High · Score: 46.5
Guideline #5: Violated High · Score: -31.0
Guideline #6: Violated High · Score: -31.0
Guideline #7: Violated High · Score: -15.5
Guideline #8: Violated High · Score: -23.2
Guideline #9: Violated High · Score: -23.2
Guideline #10: Violated High · Score: -23.2
Guideline #11: Violated High · Score: -15.5
Guideline #12: Adhered High · Score: 15.5
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 15.5
Guideline #15: Violated Low · Score: -7.7
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Copywriting

8 Guidelines · Score: -11.6

“Broken” Performance
Guideline #16: Neutral · Score: 0.0
Guideline #17: Adhered Low · Score: 23.2
Guideline #18: Violated High · Score: -46.5
Guideline #19: Adhered High · Score: 38.7
Guideline #20: Violated Low · Score: -19.4
Guideline #21: Violated High · Score: -31.0
Guideline #22: Adhered High · Score: 15.5
Guideline #23: Adhered Low · Score: 7.7
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Layout

15 Guidelines · Score: 50.3

Guideline #24: Adhered Low · Score: 27.1
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Adhered High · Score: 54.2
Guideline #27: Adhered Low · Score: 19.4
Guideline #28: Violated Low · Score: -19.4
Guideline #29: Issue Resolved · Score: 38.7
Guideline #30: Violated High · Score: -46.5
Guideline #31: Adhered Low · Score: 11.6
Guideline #32: Adhered Low · Score: 11.6
Guideline #33: Neutral · Score: 0.0
Guideline #34: Violated High · Score: -23.2
Guideline #35: Violated Low · Score: -7.7
Guideline #36: Violated High · Score: -15.5
Guideline #37: Violated High · Score: -15.5
Guideline #38: Adhered High · Score: 15.5
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Navigation

8 Guidelines · Score: 185.9

“State of the Art” Performance
Guideline #39: Issue Resolved · Score: 46.5
Guideline #40: Adhered High · Score: 46.5
Guideline #41: Issue Resolved · Score: 46.5
Guideline #42: Adhered High · Score: 38.7
Guideline #43: Violated Low · Score: -15.5
Guideline #44: Adhered High · Score: 31.0
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Violated Low · Score: -7.7
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Flow

7 Guidelines · Score: 143.3

“State of the Art” Performance
Guideline #47: Adhered High · Score: 54.2
Guideline #48: Adhered Low · Score: 27.1
Guideline #49: Issue Resolved · Score: 54.2
Guideline #50: Violated High · Score: -38.7
Guideline #51: Violated Low · Score: -15.5
Guideline #52: Adhered High · Score: 31.0
Guideline #53: Issue Resolved · Score: 31.0
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Focus

10 Guidelines · Score: -89.1

“Broken” Performance
Guideline #54: Violated High · Score: -62.0
Guideline #55: Violated High · Score: -62.0
Guideline #56: Violated Low · Score: -19.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Issue Resolved · Score: 38.7
Guideline #59: Violated High · Score: -38.7
Guideline #60: Issue Resolved · Score: 38.7
Guideline #61: Adhered High · Score: 31.0
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.5
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, CDW’s checkout process adhered to 29 usability guidelines, violated 27, and scored neutral on 2 occasions, while a remaining 5 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall CDW ranks 77 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 9 in the Electronics industry.

Poor
Acceptable
Good

3. Apple

4. J&R

6. HP

7. Dell

8. Zones

9. CDW

10. Sony

11. Best Buy

13. PC Mall

“Broken” Performance

14. Newegg

“Broken” Performance
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