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Shoebuy.com’s Checkout UX

This is a usability benchmark of the checkout experience of Shoebuy.com and 99 other sites. The overall performance of Shoebuy.com is poor.

Some of Shoebuy.com's biggest checkout usability issues are due to poor Layout, broken Copywriting, and broken Data Input. That said, their checkout performs well within Navigation.

Rank: #79 of 100

Usability Score: 244

URL: shoebuy.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 244

Data Input

15 Guidelines · Score: -15.5

“Broken” Performance
Guideline #1: Violated High · Score: -62.0
Guideline #2: Adhered High · Score: 46.5
Guideline #3: Adhered Low · Score: 23.2
Guideline #4: Adhered Low · Score: 23.2
Guideline #5: Violated High · Score: -31.0
Guideline #6: Violated High · Score: -31.0
Guideline #7: Violated High · Score: -15.5
Guideline #8: Issue Resolved · Score: 23.2
Guideline #9: Violated High · Score: -23.2
Guideline #10: Issue Resolved · Score: 23.2
Guideline #11: Violated High · Score: -15.5
Guideline #12: Adhered High · Score: 15.5
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.5
Guideline #15: Violated Low · Score: -7.7
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Copywriting

8 Guidelines · Score: -34.9

“Broken” Performance
Guideline #16: Violated High · Score: -62.0
Guideline #17: Neutral · Score: 0.0
Guideline #18: Adhered High · Score: 46.5
Guideline #19: Adhered High · Score: 38.7
Guideline #20: Violated Low · Score: -19.4
Guideline #21: Violated High · Score: -31.0
Guideline #22: Violated High · Score: -15.5
Guideline #23: Adhered Low · Score: 7.7
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Layout

15 Guidelines · Score: 58.1

Guideline #24: Neutral · Score: 0.0
Guideline #25: Adhered Low · Score: 27.1
Guideline #26: Violated High · Score: -54.2
Guideline #27: Adhered High · Score: 38.7
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 38.7
Guideline #30: Violated High · Score: -46.5
Guideline #31: Adhered Low · Score: 11.6
Guideline #32: Adhered High · Score: 23.2
Guideline #33: Violated High · Score: -23.2
Guideline #34: Adhered Low · Score: 11.6
Guideline #35: Violated High · Score: -15.5
Guideline #36: Adhered High · Score: 15.5
Guideline #37: Issue Resolved · Score: 15.5
Guideline #38: Adhered High · Score: 15.5
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Navigation

8 Guidelines · Score: 123.9

Guideline #39: Issue Resolved · Score: 46.5
Guideline #40: Adhered High · Score: 46.5
Guideline #41: Issue Resolved · Score: 46.5
Guideline #42: Violated High · Score: -38.7
Guideline #43: Violated Low · Score: -15.5
Guideline #44: Adhered High · Score: 31.0
Guideline #45: Adhered High · Score: 23.2
Guideline #46: Violated High · Score: -15.5
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Flow

7 Guidelines · Score: 34.9

Guideline #47: Adhered High · Score: 54.2
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -54.2
Guideline #50: Adhered Low · Score: 19.4
Guideline #51: Not Applicable · Score: 0.0
Guideline #52: Violated Low · Score: -15.5
Guideline #53: Issue Resolved · Score: 31.0
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Focus

10 Guidelines · Score: 77.4

Guideline #54: Adhered High · Score: 62.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Violated High · Score: -38.7
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -38.7
Guideline #59: Adhered High · Score: 38.7
Guideline #60: Issue Resolved · Score: 38.7
Guideline #61: Issue Resolved · Score: 31.0
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.5
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Shoebuy.com’s checkout process adhered to 31 usability guidelines, violated 23, and scored neutral on 4 occasions, while a remaining 5 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Shoebuy.com ranks 79 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 20 in the Apparel & Accessories industry.

Poor
Acceptable
Good

1 More UX Case Study of Shoebuy.com

We have also evaluated the usability of Shoebuy.com in this other study:

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