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Net-a-Porter’s Checkout UX

This is a usability benchmark of the checkout experience of Net-a-Porter and 99 other sites. The overall performance of Net-a-Porter is mediocre.

Notably, Net-a-Porter's checkout performance is hampered by broken Flow and Data Input, although this is helped somewhat by good Navigation and Copywriting.

Rank: #63 of 100

Usability Score: 350

URL: net-a-porter.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 350

Data Input

15 Guidelines · Score: 7.6

“Broken” Performance
Guideline #1: Adhered High · Score: 60.9
Guideline #2: Violated Low · Score: -22.8
Guideline #3: Violated Low · Score: -22.8
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Violated High · Score: -30.5
Guideline #6: Violated High · Score: -30.5
Guideline #7: Violated High · Score: -15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Violated High · Score: -22.8
Guideline #10: Issue Resolved · Score: 22.8
Guideline #11: Violated High · Score: -15.2
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.2
Guideline #15: Violated High · Score: -15.2
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Copywriting

8 Guidelines · Score: 110.4

Guideline #16: Violated Low · Score: -30.5
Guideline #17: Adhered High · Score: 45.7
Guideline #18: Adhered High · Score: 45.7
Guideline #19: Adhered High · Score: 38.1
Guideline #20: Violated Low · Score: -19.0
Guideline #21: Adhered High · Score: 30.5
Guideline #22: Violated High · Score: -15.2
Guideline #23: Adhered High · Score: 15.2
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Layout

15 Guidelines · Score: 137.0

Guideline #24: Adhered High · Score: 53.3
Guideline #25: Violated Low · Score: -26.6
Guideline #26: Adhered High · Score: 53.3
Guideline #27: Violated High · Score: -38.1
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Issue Resolved · Score: 38.1
Guideline #30: Violated High · Score: -45.7
Guideline #31: Adhered Low · Score: 11.4
Guideline #32: Adhered High · Score: 22.8
Guideline #33: Adhered High · Score: 22.8
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Adhered High · Score: 15.2
Guideline #36: Neutral · Score: 0.0
Guideline #37: Adhered High · Score: 15.2
Guideline #38: Adhered High · Score: 15.2
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Navigation

8 Guidelines · Score: 129.4

Guideline #39: Issue Resolved · Score: 45.7
Guideline #40: Adhered High · Score: 45.7
Guideline #41: Issue Resolved · Score: 45.7
Guideline #42: Violated High · Score: -38.1
Guideline #43: Adhered Low · Score: 15.2
Guideline #44: Adhered High · Score: 30.5
Guideline #45: Violated High · Score: -22.8
Guideline #46: Adhered Low · Score: 7.6
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Flow

7 Guidelines · Score: -11.4

“Broken” Performance
Guideline #47: Adhered High · Score: 53.3
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -53.3
Guideline #50: Adhered Low · Score: 19.0
Guideline #51: Violated High · Score: -30.5
Guideline #52: Violated High · Score: -30.5
Guideline #53: Issue Resolved · Score: 30.5
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Focus

10 Guidelines · Score: -22.8

“Broken” Performance
Guideline #54: Adhered High · Score: 60.9
Guideline #55: Violated High · Score: -60.9
Guideline #56: Violated High · Score: -38.1
Guideline #57: Violated High · Score: -38.1
Guideline #58: Violated High · Score: -38.1
Guideline #59: Adhered High · Score: 38.1
Guideline #60: Issue Resolved · Score: 38.1
Guideline #61: Issue Resolved · Score: 30.5
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Net-a-Porter’s checkout process adhered to 33 usability guidelines, violated 24, and scored neutral on 2 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Net-a-Porter ranks 63 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 17 in the Apparel & Accessories industry.

Poor
Acceptable
Good
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