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Football Fanatics' Checkout UX

This is a usability benchmark of the checkout experience of Football Fanatics and 99 other sites. The overall performance of Football Fanatics is mediocre.

Notably, Football Fanatics' checkout performance is hampered by broken Layout and Data Input, although this is helped somewhat by good Flow.

Rank: #64 of 100

Usability Score: 339

URL: footballfanatics.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 339

Data Input

15 Guidelines · Score: 22.8

“Broken” Performance
Guideline #1: Violated High · Score: -60.9
Guideline #2: Issue Resolved · Score: 45.7
Guideline #3: Violated Low · Score: -22.8
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Adhered High · Score: 30.5
Guideline #6: Violated High · Score: -30.5
Guideline #7: Violated High · Score: -15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Violated High · Score: -22.8
Guideline #10: Issue Resolved · Score: 22.8
Guideline #11: Violated High · Score: -15.2
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.2
Guideline #15: Violated Low · Score: -7.6
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Copywriting

8 Guidelines · Score: 60.9

Guideline #16: Violated High · Score: -60.9
Guideline #17: Adhered High · Score: 45.7
Guideline #18: Adhered Low · Score: 22.8
Guideline #19: Adhered Low · Score: 19.0
Guideline #20: Violated Low · Score: -19.0
Guideline #21: Adhered High · Score: 30.5
Guideline #22: Adhered High · Score: 15.2
Guideline #23: Adhered Low · Score: 7.6
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Layout

15 Guidelines · Score: 15.2

“Broken” Performance
Guideline #24: Violated Low · Score: -26.6
Guideline #25: Adhered Low · Score: 26.6
Guideline #26: Neutral · Score: 0.0
Guideline #27: Violated High · Score: -38.1
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 38.1
Guideline #30: Violated High · Score: -45.7
Guideline #31: Adhered High · Score: 22.8
Guideline #32: Adhered High · Score: 22.8
Guideline #33: Violated High · Score: -22.8
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Violated Low · Score: -7.6
Guideline #36: Adhered High · Score: 15.2
Guideline #37: Issue Resolved · Score: 15.2
Guideline #38: Adhered High · Score: 15.2
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Navigation

8 Guidelines · Score: 38.1

Guideline #39: Issue Resolved · Score: 45.7
Guideline #40: Violated High · Score: -45.7
Guideline #41: Issue Resolved · Score: 45.7
Guideline #42: Violated High · Score: -38.1
Guideline #43: Adhered Low · Score: 15.2
Guideline #44: Adhered High · Score: 30.5
Guideline #45: Violated High · Score: -22.8
Guideline #46: Adhered Low · Score: 7.6
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Flow

7 Guidelines · Score: 110.4

Guideline #47: Adhered High · Score: 53.3
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -53.3
Guideline #50: Adhered Low · Score: 19.0
Guideline #51: Adhered High · Score: 30.5
Guideline #52: Adhered High · Score: 30.5
Guideline #53: Issue Resolved · Score: 30.5
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Focus

10 Guidelines · Score: 91.4

Guideline #54: Adhered High · Score: 60.9
Guideline #55: Violated High · Score: -60.9
Guideline #56: Adhered High · Score: 38.1
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -38.1
Guideline #59: Adhered High · Score: 38.1
Guideline #60: Issue Resolved · Score: 38.1
Guideline #61: Issue Resolved · Score: 30.5
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Football Fanatics' checkout process adhered to 35 usability guidelines, violated 21, and scored neutral on 3 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Football Fanatics ranks 64 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 18 in the Apparel & Accessories industry.

Poor
Acceptable
Good

7. YOOX

9. Gap

10. Nike

11. L.L. Bean

12. Gilt

13. MLB

15. eBags

18. Football Fanatics

21. J.Crew

22. Talbots

“Broken” Performance
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