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PetMeds' Checkout UX

This is a usability benchmark of the checkout experience of PetMeds and 99 other sites. The overall performance of PetMeds is poor.

Some of PetMeds' biggest checkout usability issues are due to poor Layout, broken Focus, and broken Copywriting. That said, their checkout performs well within Navigation.

Rank: #83 of 100

Usability Score: 167

URL: 1800petmeds.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 167

Data Input

15 Guidelines · Score: -15.2

“Broken” Performance
Guideline #1: Violated High · Score: -60.9
Guideline #2: Issue Resolved · Score: 45.7
Guideline #3: Violated Low · Score: -22.8
Guideline #4: Adhered High · Score: 45.7
Guideline #5: Adhered Low · Score: 15.2
Guideline #6: Violated High · Score: -30.5
Guideline #7: Violated High · Score: -15.2
Guideline #8: Issue Resolved · Score: 22.8
Guideline #9: Violated High · Score: -22.8
Guideline #10: Violated High · Score: -22.8
Guideline #11: Violated High · Score: -15.2
Guideline #12: Adhered High · Score: 15.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.2
Guideline #15: Adhered High · Score: 15.2
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Copywriting

8 Guidelines · Score: -41.9

“Broken” Performance
Guideline #16: Violated High · Score: -60.9
Guideline #17: Adhered High · Score: 45.7
Guideline #18: Violated Low · Score: -22.8
Guideline #19: Issue Resolved · Score: 38.1
Guideline #20: Violated Low · Score: -19.0
Guideline #21: Violated High · Score: -30.5
Guideline #22: Adhered High · Score: 15.2
Guideline #23: Violated Low · Score: -7.6
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Layout

15 Guidelines · Score: 57.1

Guideline #24: Violated Low · Score: -26.6
Guideline #25: Adhered High · Score: 53.3
Guideline #26: Adhered High · Score: 53.3
Guideline #27: Violated High · Score: -38.1
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 38.1
Guideline #30: Violated High · Score: -45.7
Guideline #31: Violated Low · Score: -11.4
Guideline #32: Adhered High · Score: 22.8
Guideline #33: Adhered Low · Score: 11.4
Guideline #34: Violated High · Score: -22.8
Guideline #35: Adhered High · Score: 15.2
Guideline #36: Violated High · Score: -15.2
Guideline #37: Adhered Low · Score: 7.6
Guideline #38: Adhered High · Score: 15.2
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Navigation

8 Guidelines · Score: 106.6

Guideline #39: Adhered High · Score: 45.7
Guideline #40: Adhered High · Score: 45.7
Guideline #41: Issue Resolved · Score: 45.7
Guideline #42: Not Applicable · Score: 0.0
Guideline #43: Violated High · Score: -30.5
Guideline #44: Adhered High · Score: 30.5
Guideline #45: Violated High · Score: -22.8
Guideline #46: Violated Low · Score: -7.6
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Flow

7 Guidelines · Score: 57.1

Guideline #47: Adhered High · Score: 53.3
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -53.3
Guideline #50: Violated Low · Score: -19.0
Guideline #51: Adhered Low · Score: 15.2
Guideline #52: Adhered High · Score: 30.5
Guideline #53: Issue Resolved · Score: 30.5
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Focus

10 Guidelines · Score: 3.8

“Broken” Performance
Guideline #54: Adhered High · Score: 60.9
Guideline #55: Violated High · Score: -60.9
Guideline #56: Violated High · Score: -38.1
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated Low · Score: -19.0
Guideline #59: Adhered High · Score: 38.1
Guideline #60: Issue Resolved · Score: 38.1
Guideline #61: Violated High · Score: -30.5
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Issue Resolved · Score: 15.2
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, PetMeds' checkout process adhered to 30 usability guidelines, violated 27, and scored neutral on 2 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Pets & Specialty

Overall PetMeds ranks 83 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 4 in the Pets & Specialty industry.

Poor
Acceptable
Good
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