You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

Aéropostale’s Checkout UX

This is a usability benchmark of the checkout experience of Aéropostale and 99 other sites. The overall performance of Aéropostale is decent.

For instance, Aéropostale's checkout has state of the art Navigation and good Flow yet suffers from mediocre Focus and broken Copywriting.

Rank: #30 of 100

Usability Score: 633

URL: aeropostale.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 633

Data Input

15 Guidelines · Score: 89.8

Guideline #1: Adhered High · Score: 59.9
Guideline #2: Issue Resolved · Score: 44.9
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Issue Resolved · Score: 22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered Low · Score: 7.5
Guideline #15: Adhered Low · Score: 7.5
Guideline content only available in Baymard Pro – Get Full Access

Copywriting

8 Guidelines · Score: -7.5

“Broken” Performance
Guideline #16: Violated High · Score: -59.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Issue Resolved · Score: 44.9
Guideline #19: Violated Low · Score: -18.7
Guideline #20: Violated Low · Score: -18.7
Guideline #21: Violated High · Score: -29.9
Guideline #22: Adhered High · Score: 15.0
Guideline #23: Adhered High · Score: 15.0
Guideline content only available in Baymard Pro – Get Full Access

Layout

15 Guidelines · Score: 142.2

Guideline #24: Adhered High · Score: 52.4
Guideline #25: Adhered High · Score: 52.4
Guideline #26: Neutral · Score: 0.0
Guideline #27: Violated High · Score: -37.4
Guideline #28: Neutral · Score: 0.0
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Neutral · Score: 0.0
Guideline #32: Adhered High · Score: 22.5
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated High · Score: -22.5
Guideline #35: Adhered High · Score: 15.0
Guideline #36: Adhered High · Score: 15.0
Guideline #37: Adhered High · Score: 15.0
Guideline #38: Adhered High · Score: 15.0
Guideline content only available in Baymard Pro – Get Full Access

Navigation

8 Guidelines · Score: 224.6

“State of the Art” Performance
Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Issue Resolved · Score: 44.9
Guideline #42: Adhered High · Score: 37.4
Guideline #43: Adhered Low · Score: 15.0
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Adhered High · Score: 22.5
Guideline #46: Violated High · Score: -15.0
Guideline content only available in Baymard Pro – Get Full Access

Flow

7 Guidelines · Score: 108.6

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered Low · Score: 18.7
Guideline #51: Adhered High · Score: 29.9
Guideline #52: Adhered High · Score: 29.9
Guideline #53: Issue Resolved · Score: 29.9
Guideline content only available in Baymard Pro – Get Full Access

Focus

10 Guidelines · Score: 74.9

Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Adhered High · Score: 37.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Adhered High · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Violated Low · Score: -15.0
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Adhered High · Score: 15.0
Guideline content only available in Baymard Pro – Get Full Access

All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Aéropostale’s checkout process adhered to 38 usability guidelines, violated 18, and scored neutral on 4 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Apparel & Accessories

Overall Aéropostale ranks 30 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 8 in the Apparel & Accessories industry.

Poor
Acceptable
Good
Close overlay