Benchmarks

12 ‘Home & Hardware’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 12 leading e-commerce sites within ‘Home & Hardware’ in the US and Europe. Each of the 12 Home & Hardware sites has been manually rated across 548 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 244 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Desktop Web

272 Guidelines

Homepage & Category Navigation

21 Guidelines

On-Site Search

30 Guidelines

Product Lists & Filtering

51 Guidelines

Product Page

49 Guidelines

Cart & Checkout

87 Guidelines

Accounts & Self-Service

22 Guidelines

Site-Wide Design & Interaction

12 Guidelines

Mobile Web

276 Guidelines

Mobile Homepage & Category Navigation

22 Guidelines

Mobile On-Site Search

29 Guidelines

Mobile Product Lists & Filtering

50 Guidelines

Mobile Product Page

49 Guidelines

Mobile Cart & Checkout

89 Guidelines

Mobile Accounts & Self-Service

18 Guidelines

Mobile Site-Wide Design & Interaction

19 Guidelines

12 ‘Home & Hardware’ Sites
CompareWhat’s This?

Home & Hardware Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Home & Hardware sites.

View Home & Hardware Research Topic

Browse Benchmarks by Industry or Site Type

Select an option below to see a UX benchmark collection specific to your business, or see all 244 case studies.


User Experience Research, Delivered Twice a Month

Join 37,000+ UX professionals and get a new UX article every second week.

A screenshot of the UX article newsletter

Explore Other Research Content

376 free UX articles based on large-scale research.

14,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.