On this page there’s 12 highlights (view in Baymard Premium) outlining what Sports Direct are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 916 homepage examples.)

The screenshot was taken on April 23, 2021 and depicts Sports Direct’s Homepage. In total, we’ve reviewed 43 of Sports Direct’s page designs. To see them all, visit the full Sports Direct UX case study.