On this page there’s 24 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 934 main navigation examples.)

The screenshot was taken on September 13, 2022 and depicts H&M’s Main Navigation. In total, we’ve reviewed 73 of H&M’s page designs. To see them all, visit the full H&M UX case study.