On this page there’s 7 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 698 drop-down menu examples.)
The screenshot was taken on March 24, 2015 and depicts REI’s Drop-Down Menu. In total, we’ve reviewed 50 of REI’s page designs. To see them all, visit the full REI UX case study.