On this page there’s 12 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1236 main navigation examples.)
The screenshot was taken on May 24, 2018 and depicts REI’s Main Navigation. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.