On this page there’s 2 highlights (view in Baymard Premium) outlining what Waters are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 741 intermediary category page examples.)

The screenshot was taken on April 29, 2022 and depicts Waters’ Intermediary Category Page. In total, we’ve reviewed 40 of Waters’ page designs. To see them all, visit the full Waters UX case study.