On this page there’s 6 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 643 intermediary category page examples.)

The screenshot was taken on October 13, 2022 and depicts REI’s Intermediary Category Page. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.