On this page there’s 3 highlights (view in Baymard Premium) outlining what KFC are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 785 intermediary category page examples.)

The screenshot was taken on February 17, 2024 and depicts KFC’s Intermediary Category Page. In total, we’ve reviewed 39 of KFC’s page designs. To see them all, visit the full KFC UX case study.