On this page there’s 10 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 592 search field examples.)

The screenshot was taken on May 16, 2022 and depicts ASOS’ Search Field. In total, we’ve reviewed 77 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.