On this page there’s 8 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 533 autocomplete suggestions examples.)

The screenshot was taken on May 26, 2022 and depicts ASOS’ Autocomplete Suggestions. In total, we’ve reviewed 77 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.