On this page there’s 8 highlights (view in Baymard Premium) outlining what Sports Direct are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 762 autocomplete suggestions examples.)

The screenshot was taken on April 4, 2023 and depicts Sports Direct’s Autocomplete Suggestions. In total, we’ve reviewed 43 of Sports Direct’s page designs. To see them all, visit the full Sports Direct UX case study.