On this page there’s 8 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 762 autocomplete suggestions examples.)
The screenshot was taken on April 17, 2023 and depicts REI’s Autocomplete Suggestions. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.