On this page there’s 8 highlights (view in Baymard Premium) outlining what Gucci are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 692 autocomplete suggestions examples.)

The screenshot was taken on August 11, 2023 and depicts Gucci’s Autocomplete Suggestions. In total, we’ve reviewed 57 of Gucci’s page designs. To see them all, visit the full Gucci UX case study.