On this page there’s 7 highlights (view in Baymard Premium) outlining what Holland & Barrett are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 692 autocomplete suggestions examples.)

The screenshot was taken on September 12, 2023 and depicts Holland & Barrett’s Autocomplete Suggestions. In total, we’ve reviewed 48 of Holland & Barrett’s page designs. To see them all, visit the full Holland & Barrett UX case study.