On this page there’s 6 highlights (view in Baymard Premium) outlining what ASOS are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 762 autocomplete suggestions examples.)
The screenshot was taken on August 30, 2019 and depicts ASOS’ Autocomplete Suggestions. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.