On this page there’s 7 highlights (view in Baymard Premium) outlining what Sainsbury’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 762 autocomplete suggestions examples.)

The screenshot was taken on January 14, 2021 and depicts Sainsbury’s Autocomplete Suggestions. In total, we’ve reviewed 44 of Sainsbury’s page designs. To see them all, visit the full Sainsbury’s UX case study.