On this page there’s 2 highlights (view in Baymard Premium) outlining what Northern Tool are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 435 no results page examples.)

The screenshot was taken on July 9, 2019 and depicts Northern Tool’s No Results Page. In total, we’ve reviewed 63 of Northern Tool’s page designs. To see them all, visit the full Northern Tool UX case study.