On this page there’s 2 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 313 no results page examples.)

The screenshot was taken on April 19, 2021 and depicts ASOS’ No Results Page. In total, we’ve reviewed 77 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.