On this page there’s 2 highlights (view in Baymard Premium) outlining what Nike are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 479 no results page examples.)

The screenshot was taken on April 30, 2021 and depicts Nike’s No Results Page. In total, we’ve reviewed 98 of Nike’s page designs. To see them all, visit the full Nike UX case study.