On this page there’s 3 highlights (view in Baymard Premium) outlining what Northern Tool are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 479 no results page examples.)

The screenshot was taken on May 19, 2014 and depicts Northern Tool’s No Results Page. In total, we’ve reviewed 63 of Northern Tool’s page designs. To see them all, visit the full Northern Tool UX case study.