49 of 53 ‘Comparison Tool’ annotated design examples: REI

On this page there’s 2 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 53 ‘Product Lists & Filtering: Comparison Tool’ design examples.)

The screenshot was taken February 11, 2015 and depicts REI’s Comparison Tool. In total, we’ve reviewed 44 of REI’s design elements. To see them all, visit the full REI UX case study.