On this page there’s 2 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 71 comparison tool examples.)

The screenshot was taken on February 11, 2015 and depicts REI’s Comparison Tool. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.