On this page there’s 4 highlights (view in Baymard Premium) outlining what J.C. Penney are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)

The screenshot was taken on January 11, 2018 and depicts J.C. Penney’s Comparison Tool. In total, we’ve reviewed 52 of J.C. Penney’s page designs. To see them all, visit the full J.C. Penney UX case study.