On this page there’s 3 highlights (view in Baymard Premium) outlining what Thermo Fisher are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)
The screenshot was taken on November 30, 2020 and depicts Thermo Fisher’s Comparison Tool. In total, we’ve reviewed 42 of Thermo Fisher’s page designs. To see them all, visit the full Thermo Fisher UX case study.