On this page there’s 45 highlights (view in Baymard Premium) outlining what ASOS are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1239 product page examples.)

The screenshot was taken on February 21, 2024 and depicts ASOS’ Product Page. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.