On this page there’s 22 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1239 product page examples.)

The screenshot was taken on June 29, 2021 and depicts GAP’s Product Page. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.