On this page there’s 20 highlights (view in Baymard Premium) outlining what Cabela’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 99 gifting examples.)

The screenshot was taken on June 15, 2021 and depicts Cabela’s Gifting. In total, we’ve reviewed 46 of Cabela’s page designs. To see them all, visit the full Cabela’s UX case study.