On this page there’s 5 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 250 address book examples.)

The screenshot was taken on December 19, 2022 and depicts REI’s Address Book. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.