On this page there’s 4 highlights (premium only) outlining what Cabela’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 250 address book examples.)

The screenshot was taken on December 20, 2022 and depicts Cabela’s Address Book. In total, we’ve reviewed 45 of Cabela’s page designs. To see them all, visit the full Cabela’s UX case study.