On this page there’s 4 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 371 address book examples.)

The screenshot was taken on March 18, 2023 and depicts GAP’s Address Book. In total, we’ve reviewed 64 of GAP’s page designs. To see them all, visit the full GAP UX case study.