On this page there’s 2 highlights (view in Baymard Premium) outlining what Aldi are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)
The screenshot was taken on November 10, 2023 and depicts Aldi’s Address Book. In total, we’ve reviewed 72 of Aldi’s page designs. To see them all, visit the full Aldi UX case study.