On this page there’s 4 highlights (view in Baymard Premium) outlining what ASOS are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on March 15, 2024 and depicts ASOS’ Address Book. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.