On this page there’s 8 highlights (view in Baymard Premium) outlining what LEGO are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on May 19, 2021 and depicts LEGO’s Address Book. In total, we’ve reviewed 44 of LEGO’s page designs. To see them all, visit the full LEGO UX case study.