On this page there’s 5 highlights (view in Baymard Premium) outlining what Northern Tool are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on August 30, 2021 and depicts Northern Tool’s Address Book. In total, we’ve reviewed 63 of Northern Tool’s page designs. To see them all, visit the full Northern Tool UX case study.